The Under Armour E39 ("E" for electric) compression shirt features a removable "bug" sensor equipped with a triaxial accelerometer, processor, and 2GB of storage flanked by additional monitors that measure the wearer's heart rate and breathing. A system provided by Zephyr can then analyze the athlete's individual movements and biometric data to help identify performance issues like when the body is moving out of sync thereby slowing down an athlete's linear speed.
Read about it:
http://www.engadget.com/2012/02/02/squid-is-a-shirt-that-keeps-an-exercise-journal//2011/02/28/under-armours-e39-performance-shirt-is-electric-video/
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