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Relation to the Strength & Conditioning Industry?: Other

Name of School, Team or Business: ATHLETiCiSM

Job Title: Owner, ATHLETiCiSM Performance Coach (APC)

Current Job Description: Justin P. Frandson, a 1994 graduate of the University of Southern California, holds a Bachelors of Science degree, Entrepreneur program and studied Exercise Science. From 2001 to present, he is the Owner and President of Athleticism and www.athleticism.com and a national Athleticism Performance Coach (APC).

Starting in 1996, he studied under world-renowned strength and athletic development expert, Dean Brittenham. Throughout his over 16 years in the Sports Performance field, he has also held numerous national credentials in Functional Fitness, Advanced Training, Active Isolated Stretching (The Aaron Mattes Method), Olympic Lifting, USA Track and Field Coach, IKFF Kettlebell Training, Applied Kinesiology and PRRT. In 2009, Justin was invited to be part of the www.surfline.com Health and Fitness team. He is also a 2010-11 sanctioned PGA Trainer.

Backed by industry professionals, Athleticism launched their fully automated on-line certification program, teaching industry professionals to become an APC. He has licensed and implemented the Athleticism programs into multiple locations. He also trains and consults numerous amateur and professional athletes and teams in most major sports. He also hosts seminars educating other trainers, doctors, physical therapists, coaches, parents and athletes on many relevant topics. Justin spent 5 years on the Committee of Tennis Fest, the largest tennis charity event in San Diego and TBIGT. He has secured sponsorships with companies such as Kashi, Glaceau, Gatorade, Simple Green and Quiksilver.

Studying Exercise Science at USC, Justin has had a passion for continuing learning and prides himself on the list of professional mentors that he has extensively studied under. Currently located out of Newport Beach, CA, Coaching Performance with individuals and teams is Justin's gift and passion.

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Athleticism In Full Force

Developing coordination, ambidexterity and concentration are key elements in training of an athlete. Meet Flo Master, Usher’s lead Breakdancer in the 2011 World Tour. He is the epitome of athleticism and being creative. Check out the video of him training in every plane with resistance from the VertiMax. This is one of his go to routines in helping him stay light and explosive. We had done several sets so he was fatigued on this one, as you will see at the end of the video. We…

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Posted on July 14, 2011 at 2:00pm